Day: November 11, 2019

Marketing is the tool by which a company reaches out to distant customers. Everything is digitalized and so does the marketing process. Therefore, digital marketing has emerged as nirvana to every company existing around the globe. How is digital marketing important today? Social media and the internet has unfurled its presence like lightning in the sky. No doubt traditional marketing still has laid its foundation deeply but digital marketing is more impactful and more cohesive. Online banking, online shopping, and...

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 Once considered a platform for law firms solely, social media has also become the most popular tool in the commercialization of skilled law services. Nevertheless, most law firms remained wary and reluctant to accept social media in general. Maybe the commitment to the billable hour, fear of compromising customer confidentiality, and uncertainty about the value of social media have made lawyers particularly cautious about committing to social media. While these issues are fair, many law firms miss an opportunity to...

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