In the ever changing technology world, a lot of changes take place that human beings deem interesting. YouTube is a reknown video sharing website with its video in san bruno, california. It easily allows users to create an account where they can easily share their audio and video file easily with the rest of the world for viewing. Video sharing is therefore a means of marketing in use by various companies or individuals for the purpose of increasing general product sales.
It’s therefore a great joy in the eyes of the channel owner when he/she sees views likes and subscriptions streaming in his channel every passing minute. Its is essential to follow the basic tenets of video marketing so as to make it easy to convey the message to the targeted traffic and public. Be it a sales video or tutorial, it is always advisable to know the right methods of promotion in order to set it away from your competitors. There are therfore several basic rules that can be followed to ensure you get the best from your channel.
First is the titles given to your videos. This believe it or not tends to play a big role on whether the video uploaded is worth watching or not. A good title should therefore be short, crispy and descriptive to include most of the keywords. It should be appealing such that the viewer should feel like clicking it once their eyes fall on it and should use the right keyword and be relevant to the content. Titles therefore play a
Secondly, alongside the title a good a presentable thumbnail is equally important in order to help gain more visibility. Is is advisable to maintain a resolution of 1280*720 and maintain an aspect ratio of 16:9 for the tumbnail. Just as the title is important, the thumnail is equally important too. All thumbnails should hence be in the 2MB limit.
Thirdly is about channel optimization. It is paramount to have an indepth descriptyion of your channel in the details tab in order to attract the attention of various viewers. It should be in proper sync with other social networking sites so as to enable issues such as branding easy. Branding makes it easy to offer constant viewing experience. Optimization should therefore be done to the fullest to ensure one gets the maximum from it.
Lastly is that Search Engine Optimization(SEO) should be given great consideration. Video SEO is therefore important as it helps one gain a higher position in the SERP.since it is undoubtedly one of the most recognizable online search engines, youtube promotion will undoubtedly be helping your videos reach people in larger numbers. So if the videos are perfectly in sync with the SEO, there is a high chance that your video will appear among the relevant searches when searched for over the internet. Aspects that should be greatly put to consideration is the title tag, audience retention, keywords in description tag, video length, comments and number of subscribers.